SMF Youth Day: 2026 Feature

As the month and Youth Day comes to an end, let us look at the hardworking youth in the manufacturing sector that we have featured this month.

Meet Clarice Nicole Lee and Angelina Sim, Sustainability Executives from the Singapore Manufacturing Federation’s Centre for Sustainability & Resilience. They support and advise companies through the Chief Sustainability Officer-as-a-Service programme and organise events to educate businesses on sustainability initiatives such as TR 149. They share their experiences and values, highlighting what they believe is important for today’s youth.

1. Can you share about your role in the Centre for Sustainability & Resilience and what your work focuses on?

Clarice: I am a Sustainability Consultant helping SMEs and companies take their first steps into sustainability. That means helping them strategise and think about what sustainability means to them beyond the 3 Rs of reduce, reuse and recycle.

Angelina: At the Centre for Sustainability & Resilience, I support companies on their sustainability journey through initiatives such as our flagship Chief Sustainability Officer-as-a-Service programme. My role involves working closely with businesses to understand their needs, identify practical sustainability opportunities and connect them with the right resources and stakeholders to create meaningful impact.

 

2. What inspired you to pursue a career related to sustainability and resilience in the manufacturing industry?

Clarice: I was always inspired since my school days to do something meaningful and impactful. The classic story – learning about my favourite animals coupled with the impact of climate change on their homes – stirred a strange fire inside me as a teenager. There is something profoundly humbling when you look out at the ocean or a forest; you cannot help but agree that nature is greater than you.

Back in 2015, a new term was introduced to me – that we should care not just about the Environment, but also the Social and Governance pillars. Sustainability was gaining

traction after the Paris Agreement, and the buzz was all about how small, individual actions could make a difference. It was the era of youth climate action, banning plastic bags and straws, and powerful Greta Thunberg-inspired speeches – even BTS got in on it in their 2021 speech at the 76th UN General Assembly’s Sustainable Development Goals (SDG) Moment.

After much reflection, I came to a conclusion: while individual campaigns make for great headline stories, nothing will fundamentally change if the people running big companies don’t change how they operate or how they think about the planet. Consumers like me can make better choices — but better choices won’t exist unless manufacturers and brands make them available. I will always be responsible for using crude oil until car manufacturers remove it from the equation, or until the option simply no longer exists.

Angelina: I’ve always been passionate about environmental issues and wanted to contribute to solutions that create long-term positive impact. What drew me to the manufacturing sector is the opportunity to work with industries that have significant influence on how resources are used and how sustainable practices can be implemented at scale.

 

3. What are some of the biggest challenges you face in helping companies become more sustainable, and how do you overcome them?

Clarice: The biggest challenge is often not technical – it’s getting companies to see sustainability as more than a compliance checkbox. Many SMEs come to me asking “what’s the minimum I need to do?”, and the work really begins in shifting that mindset toward asking “what’s the right thing to do, and what makes sense for my business?”

The second challenge is capacity. Sustainability is still a relatively new frontier for many manufacturing companies, and they simply don’t have the internal resources or expertise to act on what they know they should. That’s where I come in, to make it more accessible and less overwhelming.

I overcome these by meeting companies where they are, without judgment. Every company has a different starting point, and genuine progress happens when they feel supported rather than pressured.

Angelina: One of the biggest challenges is helping companies see sustainability as more than a compliance exercise. Many organisations view reporting as something they need to do rather than something they want to do. I try to take a practical, step-by-step approach, helping businesses understand how sustainability can support long-term resilience, create value and contribute to a greener future.

 

4. How do you think young people today can contribute to building a more sustainable future?

Clarice: Stay informed and be curious – never stop learning.

Sustainability is a big space with opportunities across every industry, and you don’t have to be an environmental scientist to make an impact. Whether you’re in finance, design, logistics, or communications, there is a version of this work that needs you. The first step is caring enough to pay attention and take the initiative.

Angelina: I think the most important thing is to start small and not be intimidated by the term “sustainability.” Simple actions such as reducing food waste, bringing reusable bags, or making more conscious purchasing decisions can make a difference. Small habits, when adopted consistently and collectively, can lead to meaningful change.

 

5. What skills or values have helped you succeed in your current role?

Clarice: On the skills side, technical knowledge in sustainability reporting has been essential, but so has learning to work with people, and that’s something I’m always improving on.

On the values side, three things have carried me: being authentic and genuine in how I show up, staying curious enough to keep learning, and having the perseverance and patience to see things through, because meaningful change rarely happens quickly.

Angelina: One value that guides me is always keeping the bigger picture in mind. Sustainability challenges can be complex and progress is often gradual, so having a clear sense of purpose helps me stay focused and continue moving towards meaningful outcomes.

 

6. How has your past experiences shaped the way you approach sustainability and problem-solving in your work?

Clarice: I used to think sustainability or climate action is a clear-cut answer for a very evident problem. But in the last 2-3 years, I learnt that sustainability should be approached pragmatically, there is no one size fits all solution for companies to be sustainable.

That is how I approach sustainability now, with curiosity and pragmatism. I ask the right questions before jumping to solutions, because a recommendation that doesn’t fit a company’s reality won’t stick. Sustainability has to be built into how a business actually operates, not bolted on.

Angelina: My studies at Tsinghua University taught me to approach challenges with discipline, structure and resilience, especially in a fast-paced environment. Beyond the classroom, opportunities to participate in international exchanges and attend United Nations conferences exposed me to global sustainability discussions and inspired me to think about solutions from a broader perspective.

 

7. What does sustainability mean to you beyond just protecting the environment?

Clarice: Sustainability to me in 2026, is about balancing the two motivation factors behind our insatiable need for survival. Unlike the rest of nature, our survival now demands for more than the basic needs of species continuity, food and shelter. We’ve built supply chains of such interconnectivity, a Darwin’s Bark Spider’s web would not dare compete. A lot of these supply chains are reliant on natural resources. The question I sit with is: how do we reduce our impact without disrupting businesses, livelihoods and ways of life which people depend on? That tension is what makes this work hard but also what makes it worth doing.

Angelina: Sustainability is often defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Beyond environmental protection, I see sustainability as creating businesses and communities that are socially responsible, economically resilient and supportive of the people who contribute to them.

 

8. What advice would you give to youths who are interested in entering the manufacturing or sustainability sector?

Clarice: Don’t shy away from the fire you feel to do good but also don’t hustle too hard that you burn out within 2 years – even if it’s just an ember.

Passion is what gets you in the door, but it’s curiosity and patience that keep you in the game. The problems we’re trying to solve in sustainability are genuinely hard, they involve people, politics, money and deeply entrenched ways of doing business.

Be willing to start somewhere that might not look glamorous on paper. Some of the most important disruptions and innovations to the industry are happening inside factories, procurement teams, finance departments. Understanding how industries actually operate will make you a far more effective advocate for change than someone who only ever spoke about it from the outside.

Lastly, don’t underestimate the value of learning to communicate well. The best idea in the world won’t move anyone if you can’t explain it simply, or if you can’t make someone feel why it matters. Bridging the technical and the human, as rampant as AI is right now, is still a necessary skill and it will set you apart.

Angelina: Start as early as you can. Whether through internships, volunteering, industry events, or self-learning, every experience helps build your understanding of the sector. Sustainability is constantly evolving, being curious and willing to learn will take you a long way.

 

9. How do you see the role of young professionals evolving in driving innovation and change within industries?

Clarice: Young professionals today are in an interesting position; we grew up watching the consequences of decisions made before we had a seat at the table. That gives us a different sense of urgency. I think it also gives us permission to question assumptions that older systems have taken for granted.

In industries like manufacturing, innovation tends to be slow and risk-averse. But young professionals can be the bridge between ambition and execution — we’re comfortable with new tools, new frameworks, and new ways of thinking about what “success” looks like for a business. The key is learning enough about how things actually work before trying to change them. You earn more trust — and create more lasting change — when you understand the system from the inside.

Angelina: Young professionals bring fresh perspectives, adaptability and a willingness to challenge conventional thinking. It is encouraging to see more youths contributing ideas and driving conversations around sustainability and innovation. Their energy and commitment will play an important role in shaping the future of industry.

 

10. Looking ahead, what changes or opportunities do you hope to see in Singapore’s manufacturing industry, and how can youths be part of that journey?

Clarice: I hope to see a future where sustainability is no longer treated as a separate agenda from business strategy – where a company’s environmental and social performance is just as important as its financial bottom line, and where that’s reflected in how they’re funded, recognised, and regulated.

Singapore is well-positioned to lead this in the region. We’re a small country with outsized global trade connections, and what we normalise here has the potential to ripple across supply chains in Southeast Asia and beyond.

For youths, the opportunity is real and it’s now. The manufacturing sector needs people who can think across disciplines — engineers who understand policy, communicators who understand carbon accounting, strategists who understand supply chains. If you’re willing to learn the hard stuff and stay in the room long enough to make change happen, there’s genuinely meaningful work to be done.

Angelina: I hope to see more young talent entering Singapore’s manufacturing industry and contributing to its transformation. As the sector continues to advance in areas such as sustainability, digitalisation and innovation, there are many opportunities for youths to bring new ideas, develop future-ready skills and help shape a more resilient industry.

Meet Nicole Xiao Xuan and Vera Lim from the Singapore Manufacturing Federation’s International Markets & Partnerships department. They play key roles in supporting Singapore manufacturers’ overseas expansion through initiatives such as the Johor-Singapore Special Economic Zone (JS-SEZ), as well as networking events and business missions like the recent Taiwan Business Mission. They share their experiences and the skills they have developed to overcome the challenges they face.

1. Can you share about your role in the International Markets & Partnerships department and what your day-to-day work involves?

Vera: I support Singapore manufacturers in exploring opportunities in overseas markets, particularly in the Johor-Singapore Special Economic Zone (JS-SEZ). My work ranges from researching market opportunities and organising business missions, seminars and industry engagements, to connecting companies with government agencies and potential partners, and hosting visiting delegations from different markets to facilitate exchanges and explore areas for collaboration.

Nicole: I support the international growth of Singapore manufacturers by coordinating business missions, trade fairs, networking events, hosting visiting delegations and strategic partnerships with overseas stakeholders. I also help drive initiatives that enable local companies to expand into global markets. Working closely with international industry partners, government agencies, and trade organisations, I contribute to building business networks, showcasing Singapore’s manufacturing landscape, and creating opportunities for companies to establish connections in overseas markets.

 

2. What inspired you to work in the manufacturing and international partnerships sector?

Vera: Manufacturing is an important and diverse part of Singapore’s economy. I find it meaningful to help local companies explore new markets and build connections beyond Singapore, while meeting people from different parts of the world and learning more about the various industries, markets and cultures.

Nicole: The manufacturing and international partnerships sector offers the chance to contribute to an industry that plays an important role in Singapore’s economy while supporting companies in their growth journey. What I find most rewarding is building connections, facilitating collaborations, and helping create opportunities that benefit both local businesses and international partners.

 

3. How does your role help Singapore companies expand into global markets?

We help companies understand new markets and make more informed decisions. This includes developing resources, organising market visits, making relevant connections and helping companies navigate operational or regulatory issues.

 

4. What are some challenges you face when building partnerships with companies or organisations from different countries, and how do you overcome them?

Different organisations may have their own priorities, processes and ways of working. I try to approach each partnership with an open mind, communicate clearly and take the time to understand the perspectives and expectations of everyone involved.

 

5. How have your past experiences and values helped you in your current role?

Vera: My background in communications and stakeholder engagement has helped me to understand different audiences, organise information clearly and communicate complex issues in a simpler way.

Nicole: My background in Business and Marketing Analytics has strengthened my strategic thinking and problem-solving skills. I have also learned the importance of teamwork, and continuous learning, which help me work effectively with diverse stakeholders.

 

6. What skills or qualities do you think young people should develop if they are interested in working in international business or partnerships?

I think communication and relationship-building skills are important, but so are curiosity, adaptability and cultural awareness. It also helps to read widely as every market has its own economic, regulatory and cultural context.

 

7. How has your experience in your current role shaped your perspectives, values and approach to work?

I have learnt to consider different perspectives and recognise that there is no one-size-fits-all solution. Every company and market is different, so I have learnt not to approach every situation in the same way.

 

8. What has been the most meaningful or rewarding experience you have had in your career so far?

Vera: The most rewarding part of my role is seeing a conversation turn into something more concrete, whether it is helping a company gain more clarity on a market, connecting it to the right partner, or supporting it towards an expansion decision.

Nicole: The most meaningful part has been supporting members in expanding into overseas markets through international partnerships, business missions, trade fairs etc. It has been fulfilling to help connect different stakeholders, bridge diverse perspectives, and facilitate collaborations that support their growth in global markets.

 

9. How do you think young professionals can contribute to Singapore’s manufacturing industry in the future?

Young professionals can contribute by leveraging digital technologies such as data analytics, AI, and automation to improve efficiency and decision-making in the manufacturing sector. At the same time, young professionals can bring fresh perspectives and new skills, especially as manufacturing becomes increasingly shaped by AI, sustainability and advanced technologies. There is room for people from many different backgrounds to contribute.

 

10. What is one lesson or experience from your career that you hope to share with the next generation of youths entering the workforce? Vera: Ask questions and be open to challenges and feedback.

Nicole: Open to new ideas, embracing changes and continuous learning

Meet Jia Le Yeak, Chief Marketing Officer at Theo10. He has gained experience across sales, R&D, warehousing, marketing, and business development. Drawing from his diverse experiences, he shares how they have shaped his growth as a leader, marketer, and individual.

1. You started working at a young age and have gained 7 years of experience by 23. What motivated you to begin your career journey so early?

I think it stems from my early years in primary school. I was often finishing second or third in competitions and academics, and that naturally developed a competitive mindset in me. It wasn’t just about wanting to win. It made me constantly ask myself how I could improve and become better.

That same mindset carried into my career. I’ve always believed the best way to learn is by getting your hands dirty and experiencing things firsthand. I wasn’t chasing a title or a paycheck. I was chasing exposure, experiences, and stories that would shape me as a person. Every day at work taught me lessons that no classroom could fully replicate, whether it was communicating with customers, solving real business problems, or understanding how different parts of a company work together.

Looking back, starting my career early accelerated both my personal and professional growth. It gave me a head start in building practical skills, confidence, and perspectives that continue to guide me today.

 

2. You started your career journey as a part-time salesperson and have gained experience across sales, R&D, warehousing, and now marketing and business development. What inspired you to explore different areas of the business?

I’ve always been curious about how everything connects behind the scenes. Learning just a small piece of the puzzle was never enough for me. I wanted to understand how literally the entire business worked from end to end.

Every department plays a crucial role in delivering a product to customers, and I wanted to experience each part of that journey firsthand. From sales and R&D to warehousing, marketing, and business development, every role gave me a different perspective and a deeper appreciation for the challenges each team faces.

That cross-functional experience has become one of my biggest strengths. Today, when making decisions, I naturally think beyond my own department and consider how those decisions affect operations, product development, logistics, customer experience, and ultimately the business as a whole. It has taught me that the best solutions come from understanding the bigger picture, not just one part of it.

 

3. You have been with Theo10 for nearly 7 years. What initially attracted you to join the company, and what has motivated you to continue growing your journey with Theo10?

I first joined Theo10 as a part-time salesperson while I was still studying. What kept me here was the young blood, trust and opportunities the company gave me. Instead of limiting me to one role, I was encouraged to learn different aspects of the business and take on new challenges. As I grew, the company continued investing in my development, and that made me want to contribute even more. It’s rewarding to grow alongside a company where your ideas are valued and your efforts make a real difference.

 

4. You have experienced both backend operations like warehousing and customer-facing roles like sales. How has this combination influenced the way you approach marketing and growing the brand?

Having both perspectives helps me make more balanced decisions. Sales taught me what customers care about, while warehousing taught me the operational realities behind fulfilling those expectations. When planning marketing campaigns today, I don’t just think about attracting customers. I also consider inventory, fulfilment, customer experience, and long-term sustainability. Marketing isn’t just about getting attention; it’s about delivering on the promises we make.

 

5. Your current role involves managing marketing initiatives, business development, and TikTok livestreamers. What are some important factors you consider when building a successful online presence for Theo10?

Authenticity is one of the most important factors. Consumers today can quickly tell when content feels overly promotional. We focus on creating educational, relatable, and engaging content that genuinely helps our audience. We also rely heavily on data to understand what works, constantly testing new ideas while staying true to our brand values. We don’t believe in chasing trends, but by providing value and earning trust from our customers over time.

 

6. At only 23 years old, you are already managing a team of 10 people with different responsibilities. What have you learned about becoming a leader and supporting your team?

One of the biggest lessons I’ve learned is that leadership is about enabling others to succeed rather than simply giving instructions. Every team member has different strengths, motivations, and ways of working. My role is to optimize their strength to their roles, provide clarity, remove obstacles, and create an environment where everyone can perform at their best. I’ve also learned that listening is just as important as leading. Coming from first hand experience, good ideas can come from anyone, regardless of age or position.

 

7. What has been the biggest challenge you faced while growing within Theo10, and how did that experience change the way you approach your work?

One of the biggest challenges was learning to earn trust while taking on greater responsibilities at a relatively young age. There were times when I was leading projects or managing people who had more experience than I did, and naturally, that came with pressure.

Rather than trying to prove I had all the answers, I focused on listening, learning, and staying curious. I asked questions, sought advice from those around me, and relied on data and facts to guide my decisions instead of assumptions or ego. Over time, I realised that leadership isn’t about knowing everything—it’s about being willing to learn, making thoughtful decisions, and taking responsibility for the outcome.

That experience changed the way I approach my work. It taught me that growth rarely happens within your comfort zone, and that some of the best opportunities come from saying “yes” to challenges before you feel completely ready.

 

8. Looking back at your journey from a part-time salesperson to your current position, what is one skill or mindset that helped you progress the most?

Curiosity has been the biggest driving force throughout my journey. I think it is important not to be settled simply by the completion of my own responsibilities. I always want to understand why things are done a certain way, how they connect to the bigger picture, and whether there’s a more effective way to do them.

That mindset has pushed me to step outside my comfort zone, learn from different departments, and take on responsibilities that weren’t necessarily part of my role. Every new experience became an opportunity to learn something valuable.

Technical skills can always be taught, but genuine curiosity is what keeps you learning long after you’ve mastered the basics. It’s what opens doors, creates opportunities, and ultimately drives continuous growth, both professionally and personally.

 

9. What skills or qualities do you think young people should develop if they are interested in working in marketing and business development?

Besides creativity, I think adaptability and analytical thinking are becoming increasingly important. Marketing changes rapidly, especially with digital platforms and AI evolving so quickly. Being able to analyse data, understand consumer behaviour, communicate effectively, and adapt to change will always be valuable. Most importantly, to always be open minded because the industry is constantly evolving. Nobody is right nor wrong, it’s just how you things.

 

10. For young people who want to build a career in business, marketing, or entrepreneurship, what is one lesson or experience you would give them about gaining experience and creating opportunities for themselves?

Don’t wait until you feel completely ready before taking action, because the truth is, you’ll probably never feel 100% ready. Some of the biggest opportunities in my career came from saying “yes” before I had everything figured out. I volunteered for projects, took on responsibilities beyond my job scope, and treated every challenge as a chance to learn.

Even though experiences don’t put food onto the table, I’ve learned that experience compounds over time. The earlier you start putting yourself out there, making mistakes, learning from them, and continuously improving, the more “food” or better “food” you’ll have in the long run. Every experience, whether successful or not, adds another layer to your growth.

 

Instead of waiting for the perfect opportunity, focus on making the most of the opportunities already in front of you. Often, it’s the initiative you show today that creates the opportunities you’ll have tomorrow.

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